HBA Builder Spotlight – Granite Imports


Eric Reel / 970-241-1883




How did you get started in the industry?

The owner Austin Randell and VP Tracy Rivera hired Eric Reel in 2002 to open and run the Grand Junction location. I (Eric Reel) have extensive construction knowledge from residential builds to commercial applications and a good eye for design and color; it seemed to be a great fit from the start!

How has the industry changed since you got started?

The industry has changed dramatically since I started in 2002. When I first opened up Granite Imports we only serviced homes in the $500k and up, due to how expensive materials used to be. Base materials would cost what a higher-end stone would cost now. Now the materials have come down in price a lot. The quarries and factories are much more efficient nowadays; the same goes for the fabricators in the market.

Tell us about your business.

We are a Colorado-grown business, we pride ourselves on that. We have three locations: Grand Junction, Denver, and Fort Collins. We import a massive amount of material at Granite Imports, and we never sacrifice quality over quantity like other stone suppliers. Our owner Austin Randell and myself hand-select the materials we bring in. This ensures that we always have unique and top quality materials. We work with the best factories in Brazil and Italy because of the quality of the finishes. Collectively our staff has over 100 years in knowledge and experience in the stone industry.

What kind of services do you offer?

We really like to educate the homeowner; the whole process can be overwhelming when selecting colors and materials. We like to take the time to talk about different materials from granite: natural quartzite, marbles, travertines, and quartz (engineered stone) which we carry here at Granite Imports. A good example would be if you’re doing a remodel and you need to sell fast, we can give advice on what colors are trending as well at what price point you should stay in to give you the best profitability. We can also help in selecting the right colors for your project, and we offer the highest level of customer service and blunt honesty. It’s our top priority!

Tell us about you and your family.

I grew up in Palisade here in the Grand Valley. My wife Suzie and I have three amazing kids and our family is very active we enjoy the outdoors thoroughly! We love to hike, bike and just be with each other.

What do you enjoy doing when you’re not working?

I love spending time with my family more than anything. I love fishing, if I’m not with my family I’m in my fishing kayak for largemouth bass or fly fishing a river!

Tell us about your team.

Our Granite Imports Grand Junction team is very tight. Sonny and Keegan are the best employees, as well as family members! They are amazing to work with and do an amazing job. Our most important asset in this company is our employees.

Granite Imports
2378 Leland Ave, Grand Junction, CO 81505
P / 970-241-1883
F / 970-241-3228

Hours of Operation
Monday – Friday 8:00 AM to 5:30 PM
Saturday 9:00 AM to 2:00 PM

Looking for help with your home? Call the HBA of Western Colorado at 970-245-0253 or visit www.hbawesternco.com